The guys over at SEO Gadget in the UK have developed a great guide [infographic] with some of the DOs and DO NOTs of conversion rate optimization (CRO). It shows the good paths and the bad paths of CRO. Here are just some of the tips in the infographic:
- 1.Don’t test too many things, have a clear hypothesis
- 2.Attach CrazyEgg or ClickTale on the variations to monitor the difference in click density
and interaction. If you’re optimising a form ClickTale can be great at showing you the
difference between the original and test - 3.Run a page level survey on the variations and ask the same question and monitor the difference
- 4.Test your variation in multiple browsers and versions
- 5.Test your designs across different phone types. Mobile Moxie is a great tool for
testing across different phone types
Here’s the full infographic:
A CRO infographic by SEOgadget.co.uk