Archive for April, 2013

18 Years of Wrong Advice

April 22nd, 2013

As far back as I can remember, every teacher I’ve had the pleasure of learning from in the first 18 years of my life all preached the same thing:

Be well-rounded. Make sure you get good grades, join some clubs, do some community service, play a sport, learn an instrument and add some other extra curricular activities to your repertoire

Disney's 1939 version

Disney’s 1939 version (Photo credit: Wikipedia)

Now, I want to be clear that I’m not downplaying the importance of any one of the items I listed above; however, I’d be lying if I said a part of me didn’t wish that I could say I was better than everyone at something. I’m a strong believer that having a special skill, whether it’s unique or something you’re extremely superior at, is more valuable than being another well-rounded professional/applicant. Think about it…how many college students study business and graduate with honors? Well, let’s just say the study of business is the most common major in the United States. Don’t be just another business student, but rather learn a skill or specialization and become the best you can possibly be at it. Separate yourself from your peers and be great.

Differentiate yourself. Be unique. Be irreplaceable to your employer.

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Published in PCT Magazine – April 1, 2013

April 2nd, 2013

pctlogoI’m now a published columnist in PCT Magazine , a technology magazine for pest control companies. My article “Double Your Business in PPC Without Spending Any More Money” was featured in their print and digital versions for the March 2013 issue (published April 1st 2013).

The reach for the magazine is as follows:

  • 20,000+ print subscribers
  • 9,500+ digital subscribers
  • Newly launched iPad app yielded 90,000 sessions in 2012

I’m excited to help educate small businesses in different verticals on internet marketing based off of my success in PPC and SEO. The editors at PCT Magazine were great to work with, and it allowed me to understand the production process in print media. What a great experience!

Here is a link to my featured article on their website: http://www.pctonline.com/pct0313-online-PPC-advertising.aspx

Here is the print version: DoubleYourBusiness.PCT.March2013-HIGHRESpdf

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