Archive for March, 2012

Finally A PPC Hero Ally!

March 2nd, 2012

If you’re in the Search Engine Marketing industry, you’ve definitely heard of the prominent pay per click blog PPC Hero. PPC Hero accepted a guest post of mine and published it to their blog! Here is a link to the article:

How To Succeed in a Competitive PPC Market

Scenario: You have a client who is a small-medium sized business who services a major metropolitan area. You’ve created multiple PPC accounts for the same type of service business in the past but in a less competitive market, and you’re well aware of the challenges ahead. You’re aware that your cost per click is going to be 3-4x what it may be in a less competitive area. What do you do? …” <continued>

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